Cans for a cause. This was a hilarious project from the beginning. As the latest Ashley Furniture Home Stores incentive program, a retro theme just couldn’t be avoided—all because of a surplus of old TVs.

It was a two-pronged promotion, from which the first inspired the retro, 50s wallpaper theme. That message, pictured above, was built as an internal campaign to collect canned goods among employees for various food banks throughout Western New York. The retro comes in to play because of said old TVs. Each store in the region (and there are a lot) was getting new TVs. Instead of tossing them, the managing partners decided to give them away… but wanted to have some fun with it for a good cause. So the pitch turned out to be that in exchange for every 40 cans brought to each location, Ashley would give a chance for employees to win one of many not-so-new TVs. Hilariously enough, people were psyched about it, and so began the can frenzy.

On the other side, the external campaign was for customers to bring in cans for a discount on purchases. This was a great project to concept out, and this example is just one piece of what was created. I have to say, the Warhol can totally steals the show!