Creative strategy + Furniture referrals = Comfortable rewards in Western New York. I’m working on creative and design with Ashley Furniture HomeStore for an internal sales incentive and recruiting campaign supporting Western New York divisions of the company. The theme is old West meets modern accessories, creating a sense of urgency using the age old “WANTED” headline. Each month there will be different, substantial rewards for successful referrals, ranging from cash prizes, to merchandise, and more. Drafts for the first month’s incentive are done, so I’m looking forward to continuing on this project to motivate Ashley employees, and generate positive gains for the company!