Synacor launched with Toshiba today, which has taken us off the beaten path slightly, as we emerge in the electronic industry for a new offering of portal services. The marketing team had a hand in the creation of tactics for current product owners to transition to the new portal, while learning how to use its new features. All new product owners will be automated to this portal, so we worked on some acquisition items, as well. I personally wrote the copy, and had a hand in facilitating the creative process. This one will be an interesting one to watch as it progresses! See it at start.toshiba.com.
